Technical Definition:
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
In general definition:
The process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine.
Importance of SEO
When a particular topic is searched by people by using a search engine, they are provided with a list of results which are based on the best possible matches that can be found. When you optimize your search engines, it is simply the case of providing relevant content to the keywords that are being searched and presenting it in such a way that search engines prefer. Your website is guaranteed to rise in the search engine ranking, when this optimization is performed.
Advantage of SEO.
The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
Time and money should certainly not be spent on creating an eye catching website if it cannot be found by people. You need to have the search engines in mind when designing your website and then follow this up by taking the time to optimize each individual page for specific keywords if you wish people to locate your site.
It is a great advantage that you do not need to be a technical wizard in order to achieve better search engine results. Basic search engine tactics simply need to be applied repeatedly.
Google describes an SEO company as one that provides online businesses and website owners with services that could help them increase their web traffic.
Some of the Services
Some of the Services
• review of site content and structure,
• recommendations for improving the website,
• technical advice on different factors of website development,
• development of content,
• management of development campaigns,
• keyword search, and
• training on search engine optimization
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