Purpose of Link Exchange

Link Exchange concept for Site Development

Technical Definition : Link exchange is a marketing technique in which two or more websites offering similar services exchange text or banner links.

General Definition : Link Exchange ("Reciprocal Link Exchange") is the practice of exchanging links with other websites. There are many different ways to arrange a link exchange with webmasters. The simplest way of doing it is to email another website owner and ask to do a link exchange. Also visiting webmaster discussion boards which offer a dedicated link exchange forum where webmasters can request a link exchange be it of a certain category or open to anybody.

Link exchange has been a long time practice by website owners since the beginning of the web. In the last few years (after year 2000), this practice has gained more popularity as search engines such as Google started favoring sites that had more links in the rankings. This system was very accurate at gauging the importance of a website when it first started, leading to the popularity of Google.However according to some experts, search engines no longer place a heavy emphasis on reciprocal links.

Advantage of Link Exchange

It is considered the most effective form of search engine optimization (SEO) because it improves a site’s ranking with the least effort and cost. If you have an online business, regardless of the size, link exchange is certainly one of the best ways to promote your company.

Link popularity

Most search engines rank websites in terms of link popularity. The more inbound links there are to your site, the better your chances of appearing on the search page. A simple way to achieve this is to post links on blogs, forums, and other free sites, but that takes a lot of time and effort. With link exchange, you can get dozens to thousands of inbound links without having to set up each one.

Better Traffic

Each inbound link acts as a door to your site. Post your link in an online forum or within an article, and people are bound to follow it. The more visitors you have, the better your chances of selling your product or service. And it’s not just the number of site hits: because your links appear in relevant pages, you can be sure your visitors are interested in your business in the first place.

Types of link exchange

There are different ways to trade links with other sites. Here are some of them.

Reciprocal : This is the simplest and most popular form of link exchange. It involves two websites exchanging inbound links—Site A posts a link to Site B, and Site B places a link to Site A. It is also called a mutual or two-way link exchange.

Non-reciprocal : This is a one-way system in which a site links to another without getting any inbound links in return. The site owner usually buys the links from another site good traffic and PR. For example, if Site A enjoys excellent traffic, Site B can pay Site A to post links to improve its own rankings. Non-reciprocal links are more valuable than reciprocal.

Indirect non-reciprocal : This method requires at least three websites and is commonly used by those running multiple sites. Basically, Site A links to Site B, and Site B links to Site C. Sites A and C are owned by the same person. This way, the links given are non-reciprocal, so they are given more importance by search engines.

Ultimately, good SEO does not mean more advanced tools and programs, but good social networking, content quality, public relations, Web construction and such.

Inbounds Links : Links from sites other than your own that point towards your website are called inbound links. They help in improving PageRank.

Any Inbound Links vs Relevant theme Inbound Links

I have read topics on both sides of the coin - "a link is a link" and "relative links" in terms of SEO value. So, for those who advocate "a link is a link" then if I sell technology product, a link with a travel agency is as good as linking with another technology oriented site? Should PR enter into the decision? I'm leaning towards relevant links and at least a PR higher than "0".I guesss at the simplest level search is about matching a text query to "relevant" text on a website. Relevance is therefore at the core. A link from a relevant site should therefore carry more weight in the matching process than a link from a non-relevant site.Relevancy is equally and sometime more important than PAGERANK for google

For example,
ABC is a web hosting company with pagerank 6. XYZ is a web hosting company with pagerank 8.ABC has more Inbound Links from similar theme websites (e.g. web hosting websites)...

True Reciprocal Link Exchange

You may be familiar with automatic link exchange services, however, being a member of several of them I can assure you there are some shady webmasters out there who do not reciprocate after they have agreed to exchange or they hide your reciprocal link "in the back" where the automated link exchange software can locate it as directed, but the search engines will never find it.Manual link exchange does take more time, but it's worth 10 fold more than an automatic link exchange service can offer. Dead links on your site or exchanging links with webmasters who are not reciprocating properly is of no value to you.True Reciprocal Link Exchange is of great value and these Link Partners are GOLDEN!

Benefits of link exchange

There is no other alternative than initiating a link exchange process in order to garner maximum mileage for your web site. There are plenty of benefits you can reap out of an effective link exchange process. Build-Reciprocal-Links.com is most accomplished link exchange services on the web to facilitate a productive link exchange process. Manua Link Exchange (sending email request for link exchange, waiting for approval, publishing link of your link partner and monitoring your link on their website) is tedious and time consuming process. It may take months to years in gathering thousands of similar theme link exchanges by manual link exchange procedure. Build-Reciprocal-Links.com completely automates link exchange task for you. You don't need to send email requests for link exchange...monitor your link partner website for link exchange... publish link pages... nothing to do. We daily add thousands of similar theme link exchange members to link directory and you approve or reject them for link exchange.

Link Popularity

Link popularity is the ultimate parameter in achieving supreme exposure on the web for your web site. Link popularity is measured by the number and quality of the inbound links of your site. Inbound links helps to attain high search engine ranking for your web site. But your goal will remain unrealized unless you subscribe a top-class link exchange service like build-reciprocal-links.com. As the inbound links to web site is the decisive factor for improved search engine ranking, you have to make sure that your incoming links are of similar theme. Irrelevant links won't fulfill your objective. We care for this!!! We offer opportunity to selectively reject/approve link partners / link exchange categories.

Increased and Targeted Traffic

Effective link exchange can attract larger, quality and targeted traffic for your web site. The link exchange process helps you establish innumerable fruitful links with other web sites. Thus, you can win more quality and targeted visitors from your link partners. The link exchange service from build-reciprocal-links.com, is capable of winning more traffic through your link exchange process. If you want to promote your web site on a limited budget, link exchange is the best option. Link exchange can save a lot of money that you otherwise would have spent on other means of Internet advertising. Link exchange is a very effective and inexpensive approach of gaining popularity and prosperity on the web. In build-reciprocal-links.com, we have combined all the above-mentioned advantages to make it the at proficient link exchange service on the web.